Tag: Advertising
Woke-washing: how brands are cashing in on the culture wars
From M&Ss LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?Imagine getting angry over a sandwich. When Marks & Spencer launched its LGBT sandwich basically, your classic BLT with some gay guacamole thrown in I, along […]
Woke-washing: how brands are cashing in on the culture wars
From M&Ss LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?Imagine getting angry over a sandwich. When Marks & Spencer launched its LGBT sandwich basically, your classic BLT with some gay guacamole thrown in I, along […]